Xbox Live online multi-player gaming and digital entertainment service first introduced on Xbox 360 game console are one of the few markets that Microsoft really succeeds in. Thus it’s kind of expected that Microsoft wants to bring the online gaming and entertainment experience to all kind of devices and platforms. The long term initiative is called Live Anywhere where among targeted platform is Zune, Windows OS, and Windows Mobile phone, in addition to Xbox.
Microsoft already integrates Xbox Live into Windows Phone 7 as one of native feature, and will also integrate Xbox Live natively into Windows 8, as one of new features of Windows 8. In fact, Windows XP, Windows Vista and Windows 7 already has an online gaming platform based on Xbox Live called Games for Windows – Live, where all users also get to download Tinker PC game for free. But Games for Windows – Live is not come pre-installed on Windows, nor tightly integrate with Windows, and it’s mainly tilted towards gaming. In Windows 8, Xbox Live will be tightly integrated, and expands beyond gaming with digital content delivery to make Xbox Live the core entertainment service.
Microsoft already integrates Xbox Live into Windows Phone 7 as one of native feature, and will also integrate Xbox Live natively into Windows 8, as one of new features of Windows 8. In fact, Windows XP, Windows Vista and Windows 7 already has an online gaming platform based on Xbox Live called Games for Windows – Live, where all users also get to download Tinker PC game for free. But Games for Windows – Live is not come pre-installed on Windows, nor tightly integrate with Windows, and it’s mainly tilted towards gaming. In Windows 8, Xbox Live will be tightly integrated, and expands beyond gaming with digital content delivery to make Xbox Live the core entertainment service.
According to Mike Delman, vice president of global marketing at Microsoft’s Interactive Entertainment Business group, when he was interviewed by Seattle Times, “Xbox Live will be built into the PC. It will be the service where you get your entertainment. We were talking about it
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