Google URL Shortener is a free service from Google which shortens the long URL or link location into a shorter form. The shorter URL with lesser characters is important for micro-blogging service such as Twitter which has limitation on number of text that can be posted in a single tweet.
Google URL Shortener has been used in a variety of Google products since its launch in December 2009, though users can only utilize the Google URL Shortener indirectly through Google services which incorporates the URL shortening feature.
For example, initially users who want to shorten the URL with goo.gl can only do so via Google Toolbar to share a link, or through FeedBurner’s Socialize to post feed items to Twitter. The Google URL Shorterner has since been integrated into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but there is no way to generate the shorten URL based on goo.gl directly from a website, until now.
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